Our Story

With passion for innovation and need for perfection, Belinda and Riddhi founded Belsi’s Jewelry in 2010. Our name comes from amalgamating the names of (BEL)inda and her daughter, Tul(SI) thereby mirroring the bond between a mother and a daughter and how jewellery plays an important part of that relation.

For the initial years, Belsi’s only created bridal jewellery for the modern bride who believes in being effortless yet chic. Our bridal line focuses on connecting traditional Indian techniques with contemporary style. Later in 2014, we launched our first contemporary collection of sophisticated and unique designs made with semi-precious stones. All our pieces are crafted with a keen attention to quality and detail to make sure they become the soul of your ensemble.

Over the years, we have achieved many milestones like getting featured in InStyle and Lucky magazines or debuting at New York Fashion Week in September 2017. But the one closest to our heart is the making of SHANTA brooch which is dedicated to the loving and inspiring grandmother of our founders, Shri Shantaben Patel.

The core value of Belsi’s lies in acknowledging and giving back to its community even in smallest way possible. For our debut at NYFW 2017, we associated with American Cancer Society to support breast cancer research and awareness. We wish to create a sisterhood that not only believes in looking chic together but also believes in rising together against all odds.